“Very good session. I am impressed.”

Marketing Yourself and Your Service

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with written permission):

“Very good session. I am impressed.”Vitelian Ikadeshi, Staff Nurse, North Essex Mental Health Partnership
“Very useful workshop.”Owen Chinembiri, Informatics Trainee, Mid Essex Hospital Trust
“Excellent workshop.”Dr S Bhan Kotwal, Consultant
“A very practical useful day. Lots of tools and information given that can be taken back into the workplace.”Laura Parker, Early Supported Discharge for Stroke Manager
“It was an enjoyable and interactive day that enabled me to understand and realise that my service needs marketing.”Ijeoma Adele, Deployment Assurance Manager, NHS East of England
“An entertaining delivery and thought provoking day.”Kevin Whiteley, Improvement Support Administrator, Enable East
“Thanks for an enjoyable day.”Lee Matthews, Physio Team Lead, South West Essex Community Services

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.

davidbaileyfcca

2 Comments for ““Very good session. I am impressed.””

Lorna Stoddart

says:

David, Thank you for a stimulating and informative day. My line manager and I have now written a plan to market our service prior to the introduction of AQP and have improved understanding of what a patient led service truly means. Thank you so much for your help (and the kit kat)

davidbaileyfcca

says:

It was a pleasure to have your company Lorna for such a positive and stimulating day. I wish you well in making a difference to patients. Do keep in touch with your progress!

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