“This has been an excellent, highly informative course.”

Marketing Yourself and Your Service

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Wyboston Lakes was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):

“This has been an excellent, highly informative course, which I will be able to apply in my current and future roles in the NHS. I look forward to attending future training days.” – Katherine Joel, Community Commissioning Manager, NHS North East Essex
“Excellent” – Neil West, Associate Director, SEPT
“The workshop was well structured and applicable to the variety of professionals in the room.” – Mayuri Dave, Principal Speech and Language Therapist, Hertfordshire Community Health Services

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.

davidbaileyfcca

“Really enjoyed the style of presentation, interaction / role play.”

Making the Business Case

Many thanks to all the delegates who attended the Making the Business Case event in Wyboston Lakes today. It was a pleasure to have your company.

Comments from delegates included (with kind written permission from each):

“Really enjoyed the style of presentation, interaction / role play. Would attend another course.” – Sara Howlett, Provider Development Manager, NHS Midlands and East
“For a novice in all financial dealings and understanding I feel today’s workshop has given me the understanding to ask effective questions to impact future delivery of my services.” – Mayuri Dave, Principal Speech and Language Therapist
“Really enjoyed the day, helped me as a finance member of staff realise how alien finance-speak is to other managers.” – Pollyanna Jones, Senior Finance Project Manager, NHS Hertfordshire

Resources

Here are the resources from the day – please use the Username and Password given to you to access them – thank you!

PDF File of the PowerPoint slides from the day.

Making the Business Case – Presentation PDF

Word documents created as pro-formas for your use:

Mission Statement Pro-Forma Word
STEEPLE Pro-Forma Word
SWOT – Pro-Forma Word

Other resources:

KPMG Business Planning Sourcebook PDF
KPMG Business Planning Sourcebook PowerPoint
NHS Capital Investment Manual – Business Case Guide PDF
Cabinet Office – Strategy Survival Guide PDF
Cabinet Office – Strategy Survival Guide – Summary PDF
Making the Business Case – Chartered Society of Physiotherapy PDF

The Green Book is HM Treasury guidance for Central Government, setting out a framework for the appraisal and evaluation of all policies, programmes and projects. It sets out the key stages in the development of a proposal from the articulation of the rationale for intervention and the setting of objectives, through to options appraisal and, eventually, implementation and evaluation. It describes how the economic, financial, social and environmental assessments of a proposal should be combined and aims to ensure consistency and transparency in the appraisal process throughout government.

The Green Book

The Magenta Book is HM Treasury guidance on evaluation for Central Government, but will also be useful for all policy makers, including in local government, charities and the voluntary sectors. It sets out the key issues to consider when designing and managing evaluations, and the presentation and interpretation of evaluation results. It describes why thinking about evaluation before and during the policy design phase can help to improve the quality of evaluation results without needing to hinder the policy process.

Magenta Book

davidbaileyfcca

Please get in touch if you would like any further resources or information.

“I would recommend this course to anyone who wants to get to grips with budgets!”

The NHS Budget Holder's Survival Guide

Today was another chance to change the culture of the NHS one budget holder at a time – this time in Bedfordshire at the invitiation of NHS East of England. Here are some of the evaluation comments (reproduced with kind written permission):

“Really enjoyed course, will recommend to other staff.” – Louise Barker- Devereux, Chief Superintendent Radiographer, West Hertforshire NHS Trust
“Brilliant – David Abbot, Service Manager, Hertforshire Partnership NHS Foundation Trust
“I need now to consolidate all learnt. Many thanks for the guide and principles to work to.” – Lynda Fitzgerald, Assistant General Manager, Bedford Hospital NHS Trust
“Very good! Thank you.” – Vivien Kilgour, CBUM, Bedford Hospital NHS Trust
“An excellent course that was very informative and engaging. I would recommend this course to anyone who wants to get to grips with budgets!” – Kirsty Dance, Office Manager, Papworth Hospital NHS Trust
“I had a very nice day and learnt a lot.” – Simon Mannall, Domestic Services Office Manager

Many thanks to everyone involved for such a positive day.

davidbaileyfcca

“Interesting thought stimulating day.”

Making the Business Case

Making an effective business case is an essential skill for health service managers and clinicians. I’ve been running Making the Business Case for many years after reading, writing and judging NHS business cases for even more years.

Comments from today’s event included (with kind written permission):

“Interesting thought stimulating day. Approachable instruction.” – S Kiernan, Consultant Nurse, Enfield Community Services

Resources

Here are the resources from the day – please use the Username and Password given to you to access them – thank you!

PDF File of the PowerPoint slides from the day.

Making the Business Case – Presentation PDF

Word documents created as pro-formas for your use:

Mission Statement Pro-Forma Word
STEEPLE Pro-Forma Word
SWOT – Pro-Forma Word

Other resources:

KPMG Business Planning Sourcebook PDF
KPMG Business Planning Sourcebook PowerPoint
NHS Capital Investment Manual – Business Case Guide PDF
Cabinet Office – Strategy Survival Guide PDF
Cabinet Office – Strategy Survival Guide – Summary PDF
Making the Business Case – Chartered Society of Physiotherapy PDF

The Green Book is HM Treasury guidance for Central Government, setting out a framework for the appraisal and evaluation of all policies, programmes and projects. It sets out the key stages in the development of a proposal from the articulation of the rationale for intervention and the setting of objectives, through to options appraisal and, eventually, implementation and evaluation. It describes how the economic, financial, social and environmental assessments of a proposal should be combined and aims to ensure consistency and transparency in the appraisal process throughout government.

The Green Book

The Magenta Book is HM Treasury guidance on evaluation for Central Government, but will also be useful for all policy makers, including in local government, charities and the voluntary sectors. It sets out the key issues to consider when designing and managing evaluations, and the presentation and interpretation of evaluation results. It describes why thinking about evaluation before and during the policy design phase can help to improve the quality of evaluation results without needing to hinder the policy process.

Magenta Book

davidbaileyfcca

Please get in touch if you would like any further resources or information.