“This has been an excellent, highly informative course.”

Marketing Yourself and Your Service

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Wyboston Lakes was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):

“This has been an excellent, highly informative course, which I will be able to apply in my current and future roles in the NHS. I look forward to attending future training days.” – Katherine Joel, Community Commissioning Manager, NHS North East Essex
“Excellent” – Neil West, Associate Director, SEPT
“The workshop was well structured and applicable to the variety of professionals in the room.” – Mayuri Dave, Principal Speech and Language Therapist, Hertfordshire Community Health Services

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.

davidbaileyfcca

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