In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop in Cambourne near Cambridge was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
Comments from delegates include (all reproduced with kind written permission):
“Enjoyable course. Good content, good presentation.” – Kaeron Dudson, Transformation Manager
“Excellent interesting course.” – Claire Langley, Occupational Therapist
“Excellent. Loved it – very enriching and full of ideas and models.” – Daniela Capasso, Clinical Midwifery Manager
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.