The aim of today’s event near York was to identify how Commissioning Support Units can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.
The objectives of the day were that by the end of the workshop, delegates will be able to:
- Understand the importance of being able to market their services.
- Confidently identify their service features and formulate them into impressive customer benefits.
- Use commercial skills that can help them to sell their services.
Comments from delegates include (all reproduced with kind written permission):
“Very good to have a course from a person with relevant NHS knowledge. Other courses have been too general and not related to the CSU / CCG type of organisation.” – Stephen Hirst, Systems Analyst
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.