Many thanks to everyone who came on my Marketing Yourself and Your Service workshop today.
In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop at Stansted Airport was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.