Marketing Yourself and Your Service – Barnet

Marketing is a relatively new discipline to become of vital importance to the NHS. The Chartered Institute of Marketing is clear of the benefits that marketing techniques can bring to create a patient-led NHS and an equitable service with improvements in customer care and reductions in complaints.

As a qualified accountant with a marketing qualification I always enjoy running Marketing Your Service workshops. Barnet Hospital was very welcoming and a large group of staff had a busy, challenging and thought-provoking day going through practical exercises to change their services to being more patient-led and more equitable.

Comments included:

“Very informative. Enjoyed the sense of humour and delivery of information. Certainly gave good ideas and plenty of food for thought. Pace of info supplied just right.” – Andrea van Eck, Therapies New Ways of Working Lead
“Understanding how to go about improving / redesigning our service i.e. working backwards from the patient benefits.” – Claire Austen, Clinical Lead
“Improved understanding on how to understand patient needs and not confusing patient benefits with service benefits.” – Talia Levin, OT Clinical Lead
“Evaluate current and prospective service to meet demands of patients and providers. Timekeeping excellent. Good mix of talk and task.” – Pat Canning, Senior Physiotherapist
“Very useful – pitched very well to our department / service.” – Julie Flannigan, Clinical Lead Physio – Neurology
“Made relevant to the NHS with useful examples.” – Helen Andrews, Dietetic Service Lead
“It has given me ideas about expanding our service and making it more patient focused.” – Sara Gray, Deputy Dietetic Service Lead
“Excellent course, good content not too complicated. Practical examples and exercises. Excellent tutor – made it entertaining.” Nancy Venables, Physiotherapist