“Very good session. I am impressed.”

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with written permission):

“Very good session. I am impressed.” – Vitelian Ikadeshi, Staff Nurse, North Essex Mental Health Partnership
“Very useful workshop.” – Owen Chinembiri, Informatics Trainee, Mid Essex Hospital Trust
“Excellent workshop.” – Dr S Bhan Kotwal, Consultant
“A very practical useful day. Lots of tools and information given that can be taken back into the workplace.” – Laura Parker, Early Supported Discharge for Stroke Manager
“It was an enjoyable and interactive day that enabled me to understand and realise that my service needs marketing.” – Ijeoma Adele, Deployment Assurance Manager, NHS East of England
“An entertaining delivery and thought provoking day.” – Kevin Whiteley, Improvement Support Administrator, Enable East
“Thanks for an enjoyable day.” – Lee Matthews, Physio Team Lead, South West Essex Community Services

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.