In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Stevenage was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):
“As always very thought provoking and great facilitating methods to stimulate ideas for service development.” – Liz Garood, Neuro Coordinator, Hertfordshire Community NHS Trust
“Enjoyable and interesting session, gave me lots to think about!” – Jo Catlin, SI Manager / OD PRactitioner, Peterborough and Stamford Hospitals NHS Foundation Trust
“Good session, easy to understand and relate to my role / service.” – Sandy Hastilow, Leadership and OD Administrator, NHS Midlands and East
Some of the key documents are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for such a positive day.
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