“As always very thought provoking and great facilitating methods to stimulate ideas for service development.”

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Stevenage was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):

“As always very thought provoking and great facilitating methods to stimulate ideas for service development.” – Liz Garood, Neuro Coordinator, Hertfordshire Community NHS Trust
“Enjoyable and interesting session, gave me lots to think about!” – Jo Catlin, SI Manager / OD PRactitioner, Peterborough and Stamford Hospitals NHS Foundation Trust
“Good session, easy to understand and relate to my role / service.” – Sandy Hastilow, Leadership and OD Administrator, NHS Midlands and East

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.