“Really good workshop. Relevant and interactive.”

Marketing Yourself and Your Service

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Newmarket was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):

“Excellent content, pace, style. Right balance of interaction. Very nice presentation style.” – Alasdair Drake, Consultant Gynaecological Oncology, East and North Herts NHS Trust
“Really good workshop. Relevant and interactive.” – Dr Abhijit Bagade, Consultant in Public Health Medicine, NHS Cambridgeshire
“An enjoyable day with some useful insights into marketing.” – Pat Phen, Consultant Cardiologist, Basildon and Thurrock University Hospitals NHS Foundation Trust
“Nice mix of slides, handouts etc which kept day flowing.” – Miriam Mitchell, Speech and Language Therapist, South West Essex Community Services

Some of the key documents are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for such a positive day.


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