In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising? Today’s Marketing Yourself and Your Service workshop in Newmarket was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. Here are just some of the comments from delegates (all reproduced with kind written permission):
“Excellent content, pace, style. Right balance of interaction. Very nice presentation style.” – Alasdair Drake, Consultant Gynaecological Oncology, East and North Herts NHS Trust
“Really good workshop. Relevant and interactive.” – Dr Abhijit Bagade, Consultant in Public Health Medicine, NHS Cambridgeshire
“An enjoyable day with some useful insights into marketing.” – Pat Phen, Consultant Cardiologist, Basildon and Thurrock University Hospitals NHS Foundation Trust
“Nice mix of slides, handouts etc which kept day flowing.” – Miriam Mitchell, Speech and Language Therapist, South West Essex Community Services
Some of the key documents are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for such a positive day.
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