Equity and a Patient-Led NHS through the use of Marketing Techniques

In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
It was fascinating to hear the personal and professional experience of a Consultant Nurse, a Lead for Workforce Development, a Consultant Gastroenterologist, a GP Registrar Commissioning Fellow, a Secure Services Operations Manager, a Consultant Psychiatrist and professionals from many other disciplines on just how relevant marketing is to them. Today’s Marketing Yourself and Your Service workshop in Cambourne was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.

The key documents from the day are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for participating in such a positive day.