In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop in Cambridge was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
Comments from delegates include (all reproduced with kind written permission):
“Great marketing masterclass.” – Noeline Harding, Business Manager, Cambridge Community Services
“Very well presented. Liked trainer style and was very informative about subject. Topic has made me think about my service in a different light.” – Harri Paddan, Hertfordshire Partnership NHS Foundation Trust
“Excellent session – so much in it.” – Nick Wright, Professional Head of Podiatry, East Coast Community Healthcare CIC
“Would love my department to receive this training.” – Julia Lisk, Information Manager, NHS Hertfordshire
“Enjoyable interactive day, thank you.” – Adrienne Watts, Communication Manager, East of England Ambulance Service NHS Trust
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.