“Lovely style – friendly but challenging. Good sense of purpose.”

Commerical Skills for CSS

According to the NHS Commissioning Board in its Commissioning Support Key Facts Commissioning Support Services have the following roles:

“Local and national CSS are being designed to offer an efficient, locally-sensitive and customer-focused service to CCGs. CCGs are likely to need support in carrying out both the transformational commissioning functions, like leading change and service redesign, and the more transactional commissioning functions, such as procurement, contract negotiation and monitoring, information analysis, and risk stratification.”

The aim of today’s event was to identify how Commissioning Support Services can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.

The objectives of the day were that by the end of the workshop, delegates will be able to:

  • Understand the importance of being able to market their services.
  • Confidently identify their service features and formulate them into impressive customer benefits.
  • Use commercial skills that can help them to sell their services.

Comments from delegates include (all reproduced with kind written permission):

“Thank you David – good stuff (where’s my shortbread?).” – Helen Bridges, AD Information & DG, NHS Kirklees
“Given some great practical suggestions / actions to take forward.” – Wendy Kelvin, Education, Training and Development Manager
“Lovely style – friendly but challenging. Good sense of purpose.” – Karen Gallagher, Assistant Director Organisational Development
“Very good trainer – really helped me see marketing as useful (and in tune with my values) as opposed to a sin!” – Lynne Carter, Head of Equality and Diversity, NHS Bradford and Airedale
“I’ve found this workshop really useful and very engaging.” – Emma Jones, Information Manager, NHS Wakefield District
“I really enjoyed the day. It has made me want to change how I think.” – Karen Beckett, Information Officer, NHS Wakefield District

The key documents from the day are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for participating in such a positive day.


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