“David was very good at engaging people and keeping everyone interested. Excellent day.”

Commerical Skills for CSS

According to the NHS Commissioning Board in its Commissioning Support Key Facts Commissioning Support Services have the following roles:

“Local and national CSS are being designed to offer an efficient, locally-sensitive and customer-focused service to CCGs. CCGs are likely to need support in carrying out both the transformational commissioning functions, like leading change and service redesign, and the more transactional commissioning functions, such as procurement, contract negotiation and monitoring, information analysis, and risk stratification.”

The aim of today’s event near York was to identify how Commissioning Support Services can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.

Workshop Objectives

The objectives of the day were that by the end of the workshop, delegates will be able to:

  • Understand the importance of being able to market their services.
  • Confidently identify their service features and formulate them into impressive customer benefits.
  • Use commercial skills that can help them to sell their services.
Evaluation Comments

Comments from delegates include (all reproduced with kind written permission):

“David was easy to listen to and engage with, had relevant examples and comments on attendees experiences.” – Liz Holland, Assistant Case Manager
“The thing that made the day a pleasure was your gift for facilitating – thank you!” – Deon Falcon, Engagement Manager, North Yorkshire and Humber CSU
“The usual high quality and amusing workshop that I love attending.” – Jackie Lyon, Head of Medicines Management, North Yorkshire and Humber CSU
“Really good presentation style, kept group motivated and very thought-provoking.” – Estelle Buttes, Principal Business Intelligence Analyst
“David was very good at engaging people and keeping everyone interested. Excellent day.” – Tracey Appleby, Principal Business Intelligence Analyst, North Yorkshire and Humber CSU
“David provided a really great session, challenging our thinking and understanding.” – Christine Bromley, Interim Engagement Manager, North Yorkshire and Humber CSU
“I felt that the content of the Commercial Skills workshop was very informative. More content than expected. I particularly enjoyed the interactive group work in a relaxed environment. I found useful to develop skills for thinking outside the box.” – Hannah Loftus, Contracting Assistant

The key documents from the day are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for participating in such a positive day.


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