“David was very good at engaging people and keeping everyone interested. Excellent day.”

Commerical Skills for CSU

The aim of today’s event near York was to identify how Commissioning Support Units can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.

Workshop Objectives

The objectives of the day were that by the end of the workshop, delegates will be able to:

  • Understand the importance of being able to market their services.
  • Confidently identify their service features and formulate them into impressive customer benefits.
  • Use commercial skills that can help them to sell their services.
Evaluation Comments

Comments from delegates include (all reproduced with kind written permission):

“Very good to have a course from a person with relevant NHS knowledge. Other courses have been too general and not related to the CSU / CCG type of organisation.” – Stephen Hirst, Systems Analyst

The key documents from the day are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for participating in such a positive day.


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