“The day was excellent. Superbly presented, well paced and very engaging.”

The aim of today’s event in Sheffield was to identify how Commissioning Support Units can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.

Workshop Objectives

The objectives of the day were that by the end of the workshop, delegates will be able to:

• Understand the importance of being able to market their services.
• Confidently identify their service features and formulate them into impressive customer benefits.
• Use commercial skills that can help them to sell their services.

Evaluation Comments

Comments from delegates include (all reproduced with kind written permission):

“The day was excellent. Superbly presented, well paced and very engaging. It clarified and detailed what now appears so obvious! Thank you.” – Helen Hough, Occupational Health Nurse Manager

“Level of interaction was very well balanced. I appreciated that there was no pressure to participate if I was not wholly comfortable.” – Stacey Siddall, Senior Finance Manager

“Being part of a small group meant constant interaction for each member. It kept the day interesting and helped with understanding the concepts by use of examples.” – Sarah Clenton, Business Manager

The key documents from the day are:

The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments

Many thanks to everyone for participating in such a positive day.