The aim of today’s event in Sheffield was to identify how Commissioning Support Units can create efficient, locally-sensitive and customer-focused services by using commercial skills and understanding.
The objectives of the day were that by the end of the workshop, delegates will be able to:
- Understand the importance of being able to market their services.
- Confidently identify their service features and formulate them into impressive customer benefits.
- Use commercial skills that can help them to sell their services.
Comments from delegates include (all reproduced with kind written permission):
“The day was excellent. Superbly presented, well paced and very engaging. It clarified and detailed what now appears so obvious! Thank you.” – Helen Hough, Occupational Health Nurse Manager
“Level of interaction was very well balanced. I appreciated that there was no pressure to participate if I was not wholly comfortable.” – Stacey Siddall, Senior Finance Manager
“Being part of a small group meant constant interaction for each member. It kept the day interesting and helped with understanding the concepts by use of examples.” – Sarah Clenton, Business Manager
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation PDF
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.