In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop in Cambridge was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
Comments from delegates include (all reproduced with kind written permission):
“I’m grateful for the opportunity to attend this fantastic course which will help in my place of work immensely.” – Alex Cavanagh, Commercial Development Manager
“Well taught session which has changed my mindset of how to market my service.” – Taffie Chirowodza, Deputy Ward Manager
“Really interesting day which has given me lots of ideas of things to do when I return to work. Very good presentation, made a seemingly boring topic enjoyable and interesting.” – Lizz Grimwade, Principal Clinical Scientist
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.