In the NHS, marketing does not always seem relevant. After all, isn’t it just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop in Stansted was a fascinating insight into how useful many of the marketing techniques used outside the NHS can be in creating a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
Comments from delegates include (all reproduced with kind written permission):
“A well presented excellent course with lots of worked examples.” – Archie Kaul-Mead, Deputy Service Manager
“Very engaging presenter. Managed disruption very effectively.” – Lisa Poynter, Lead for Safeguarding Adults
“A good presentation style, very interactive. Thank you very much.” – Leigh-Anne Mupfumira, Alcohol and Drugs Specialist Nurse
“Well done on presenting another great course, I wish all of our senior management team had attended. I will definitely be spreading the word.” – Sharon Warner, Deputy Head of Estates and Facilities
The key documents from the day are:
The Chartered Institute of Marketing: The real NHS: the benefits of a marketing approach
Presentation Slides: Presentation
Handouts: Questionnaires – Service and Self Assessments
Many thanks to everyone for participating in such a positive day.