Many thanks to everyone who came on my Marketing Yourself and Your Service workshop in Cambridge today.
In the NHS, marketing does not always seem relevant. After all, isn’t marketing just about selling and advertising?
Today’s Marketing Yourself and Your Service workshop in Whittlesford was a fascinating insight into how many of the marketing techniques used outside the NHS can be used to create a patient-led NHS and in ensuring equity of service delivery. If we truly believe in the public service values of the NHS then we must all focus on the patient and client perspective. Marketing can help us do this.
Here are the comments from delegates (with written permission from each):
“Perfect.” – Zeyar Win, Associate Specialist, Norfolk and Suffolk NHS Foundation Trust
“This was an excellent day on being able to tailor services for patients. This was really well presented. Thank you.” – Dr Minha Rajput-Ray, Medical Director and Occupational Physician
“Quick, simple and useful tools to take away.” – Graham Hood, Commercial Development Manager, Cambridge University Hospitals NHS Foundation Trust
The key documents from the day are:
Many thanks to everyone for participating in such a positive day.