“This has been a fantastic day. I have learnt so much. I truly now feel I have the skills to make a business case. I would highly recommend this course.” – Making the Business Case – Cambridge

Making the Business Case

Many thanks to all the participants who attended the Making the Business Case event in Cambridge today. It was a pleasure to have your company.

The Programme for Making the Business Case can be found here.


“Attending the Making a Business Case course with David Bailey was inspirational and extremely helpful with excellent content and interaction from the whole class.”

“Made a potentially dry and terrifying subject understandable and enjoyable.”

“Made a dry subject fun, understandable and usable.”

“A really enjoyable day. I learnt a lot and the session was delivered in a way that was interesting and engaging.”

“Excellent, innovative, relevant AND enjoyable.”

“This has been a fantastic day. I have learnt so much. I truly now feel I have the skills to make a business case. I would highly recommend this course.”

“A very useful, structured session. Thank you.”

“A thought-provoking day which has hopefully armed me with new skills of analysis and presenting a business case and achieving success.”

“Very engaging day, using real examples to clearly explain the complicated context of NHS business cases. Thank you”

“I really enjoyed the session today. The session was engaging, thought provoking and insightful. I feel it has helped me understand the relationship between health and business in greater detail. I would definitely recommend attending.”

“Really informative, delivered in an alternative way to ensure you viewed the contents from all angles.”


Here are the resources from the day – please use the Username and Password given to you to access them – thank you!

PDF File of the PowerPoint slides from the day.
2019 Making the Business Case PDF

Word documents created as pro-formas for your use:
Mission Statement Pro-Forma Word
STEEPLE Pro-Forma Word
SWOT – Pro-Forma Word

Other resources:
KPMG Business Planning Sourcebook PDF
KPMG Business Planning Sourcebook PowerPoint
NHS Capital Investment Manual – Business Case Guide PDF
Cabinet Office – Strategy Survival Guide PDF
Cabinet Office – Strategy Survival Guide – Summary PDF
Making the Business Case – Chartered Society of Physiotherapy PDF

The Green Book is HM Treasury guidance for Central Government, setting out a framework for the appraisal and evaluation of all policies, programmes and projects. It sets out the key stages in the development of a proposal from the articulation of the rationale for intervention and the setting of objectives, through to options appraisal and, eventually, implementation and evaluation. It describes how the economic, financial, social and environmental assessments of a proposal should be combined and aims to ensure consistency and transparency in the appraisal process throughout government.

The Green Book

Please get in touch if you would like any further resources or information.

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