For all NHS clinicians and managers:

This one-day interactive workshop takes delegates through all the practical steps needed to market their service. A thorough grounding in all aspects of marketing is given, including how to identify your customers and their needs and expectations, all illustrated with practical examples from primary, secondary and tertiary NHS services. The difference between marketing, selling and advertising as well as the difference between customers, clients and commissioners is clearly covered. This workshop will allow you to educate your customers to understand your service to make best use of it. Practical tools to turn features of your service into benefits for your customers are covered, together with using the Marketing Mix in health. All essential jargon is fully defined and explained.

Objectives

• Understand the importance of being able to market their services.
• Confidently identify their service features and formulate them into impressive customer benefits.
• Understand marketing techniques that can help them to sell their services.

Who should attend?

This one day workshop is designed for all NHS managers and clinicians.

Programme

• An overview of the marketing process
• Market research and marketing research
• Becoming a customer-focussed organisation
• To see how marketing works in relation to other disciplines
• The principles of marketing communications
• Marketing planning tools
• How to communicate with commissioners, partners, and service users

Download a Programme

Reviews

“David’s facilitative approach enables learning in a constructive way.”
“Excellent trainer. Brings subject to life and reality – not just theoretical.”
“Knowledgeable trainer with understanding of NHS and principles of marketing.”
“Enjoyed the pace of the day. David was able to make a complex subject easier to understand.”
“As with previous sessions David breaks down information very well and explains meaningfully. Examples / group work relate well personally. Presentation / slides very helpful.”